Powerful positioning can create a lasting impression using creative and proactive marketing resources. In marketing a project, one has to build on a concept that highlights its unique identity right from the start-up phase. This could include highlighting the project in the media and building professional collaterals using integrated technology and augmented reality.
The real estate industry requires a great deal of imagination that is essential at every stage of property development – from drawing board to interior finishing. The ability to visually project ideas is a great enhancement and convincing factor for designers, contractors and customers, alike. Augmented reality allows us to see buildings with complete details and, thanks to virtual reality, we are able to walk inside before they are actually built.
A combination of conventional marketing such as websites, brochures, newsletters and photography along with digital marketing such as video production, social media and google ads, can intrigue and create interest in potential customers, showcasing the properties and providing detailed information as never before.